About this course

This course develops the primary components of marketing. The basic idea of effective marketing is simple: It is about putting the right product or service in the place, at the right time, and at the right price. The difficult part is doing this well.

In this course, you will learn the most important principles and tools like the 4P marketing mix and the newer versions of that marketing mix model (7P and 4C models). Furthermore, you will understand the importance of segmentation, targeting, and positioning (called STP process) to reach your customers.