In this course, you will learn to create, deliver and communicate the value of a product to your customers and to build a strong customer relationship management.
The set of engagements necessary for successful marketing management include capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans. Important tools, like the BCG Matrix and the Ansoff Matrix, will help you to become a better manager.
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